So I’m fresh off my first time at South by Southwest—my virgin experience, as Foursquare termed it as I checked into the Austin-Bergstrom airport when I landed last Friday night. The South by Southwest Interactive Festival (or SXSW) is an annual music, film, and interactive conference and festival…
Continue reading "Why I’m Glad I Went to SXSW (Despite My Reluctance): One Virgin’s Experience"Posts Tagged ‘events’
Monday, March 21, 2011
Monday, June 28, 2010
3 New Ps of Marketing… and Other Highlights of Silverpop’s DCM Summit
This past Tuesday, I journeyed up I-35 to Dallas (well, I went by airplane, but I imagined the ribbon of traffic on the Interstate below) from my home base in Austin to attend one of Silverpop’s new B2C consumer marketing summits, the Digital Consumer Marketing Summit.
Leading off the afternoon 
Continue reading "3 New Ps of Marketing… and Other Highlights of Silverpop’s DCM Summit"Wednesday, June 2, 2010
Introducing a New & Vastly Improved Digital Marketing World (Yes, It’s Still Free)
This past weekend kicked off the start of summer for most of us. As it happens, it also kicked off our virtual conference season––which means you can wear white to the first few Digital Marketing World events of 2010!
We’re trying something new this year. Instead of having one or two mammoth…
Continue reading "Introducing a New & Vastly Improved Digital Marketing World (Yes, It’s Still Free)"Tuesday, December 23, 2008
Who Is Doing Major Corporate Events?
I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough, he reported their business was off…
Continue reading "Who Is Doing Major Corporate Events?"Wednesday, October 8, 2008
Putting a Virtual Events Strategy in Place
If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events …. but I was never truly enamored with Second Life and was not in favor of it for business from the start. (Must have been that scary looking penguin that tried to strike up a…
Continue reading "Putting a Virtual Events Strategy in Place"Tuesday, August 14, 2007
Are You Going to Chicago?
MarketingProfs is holding its 2007 B2B Forum this October 1 and 2 at the swanky Renaissance Chicago Hotel: “Driving Sales: What’s New, What Works, and What Sticks.” It’s a top-shelf program …. I know, because I was one of those who planned it …. and I hope to see you there. Let me know if…
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