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MarketingProfs Daily Fix Blog
A complaint too often heard from Public Relations pros is: “We get no respect.”
It’s not hard to see why many in this field feel that way. We often get ignored by the media, with pitches and calls unanswered. Clients think what we do is easy and that all you have to do to get coverage is be goo…
Continue reading "Shame on you, Burson-Marsteller!"The expression, “a picture is worth 1,000 words,” is often attributed to either Napoleon Bonaparte, or Russian writer Ivan Turgenev. This saying is meant to convey the power and impact of a single image in replacing pages of text.
However recent fake photographs from the 2008 Olympics, or the …
Continue reading "Why Do We Trust Photography?"In an effort to put a lid on the crippling effect unsolicited and unwanted email had become to productivity, Congress enacted laws to give consumers the means to protect their email inbox, and software companies vying for business from the same consumers, created programs to help filter spam.
CAN-…
Continue reading "Take My Spam… Please!"Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald’s-branded products taste better than its unbranded (but identical) counterparts. This “revelation” is supposed to make us think that…
Continue reading "Taking Responsibility for Our McActions"If you read lots of blogs, you likely have come across several posts that discusses selling blog advertising or exchanging space for such things as iPods. The most recent and the best, I think, is Mack Collier’s post at The Viral Garden entitled Blog Monetization; How Do We ALL Win?
Mack is a frie…
Continue reading "Are Bloggers Allowed to Make Money?"Do you ever get the feeling that, in our effort to master the tactics of marketing in this ever-changing environment, we lose sight of what we are supposed to be doing in the first place? None of us are completely exempt from the lure of the Next Big Thing. First it was blogs, then mobile…
Continue reading "Marketing So Good It’s To Die For"“Blogola” is what The Wall Street Journal called it in a Page One story Tuesday. Brooks Barnes, who covers the TV networks, describes the public relations efforts the networks and the TV production companies are taking to win over bloggers who they feel are influential. They’re using the same…
Continue reading "Blogging For Booty"