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“What a scam!” I thought while drying myself off with the hotel towel. I reached over and read the card the hotel left in the basket among the soaps and slew of mini-shampoo bottles.
It explained how they care about our world and that by reusing my towel again and not changing the sheets everyday …
Continue reading "EcoSploitation"Tags: environment, global+warming, green, marketing message
Posted at: 8:37 am in Featured Posts | Permalink | Comments (27) | Trackbacks (827)
I recently returned from a trip to my home of origin — Canada. After three years of living in the U.S., it was an opportunity for me to see the differences between the two neighbors in a new light. And what differences there are. From a marketing and business perspective, here are my observations:…
Continue reading "The US v. Canada: A Brief Observation"Tags: American, Canada, customer service, environment, gas, oil, U.S.
Posted at: 9:15 am in Featured Posts | Permalink | Comments (15) | Trackbacks (827)
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