Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones without skipping a beat is so easy. And how many…Continue reading "What’s the Role of Transmedia Storytelling in Marketing?"
Posts Tagged ‘engagement’
Monday, December 27, 2010
It’s that time of year when many of us receive holiday gifts from clients, suppliers, and colleagues. It’s also an excellent opportunity for companies and organizations to send gifts to good leads and prospects in the hopes of opening a door or two. That’s not an uncommon business tactic. Bu…Continue reading "Saying Thanks for Holiday Gifts is Part of Your Brand"
Wednesday, February 13, 2008
I’ve blogged before about my very pretty new monitor from Dell. It’s become an interesting case study.
Letitia runs the office where we sublet, and she’s an Apple user. She came by my office to ask a question, and immediately noticed the monitor. I told her it was only $239, and was Mac compatibl…Continue reading "How to Start Conversations About Your Products"
Thursday, January 10, 2008
Marketers call what they do “engagement,” “interaction,” “relationship-building” or worse yet, “encouraging the customer to experience the brand.” However, substitute “brand” with “Tabasco enema,” and you can picture the usefulness of such tactics and how uncomfortable your audience is with them.
…Continue reading "The Myth of Brand Engagement"
Thursday, June 21, 2007
When we talk or write or read about strategy, you don’t need to look far before you see the word “engagement.” It is everywhere … but is it, like so many other buzz words, becoming tired? Has it reached its use by date? Or does it still have legs?
I was pondering this while watching that beautif…Continue reading "The Spectacle Is Everywhere"