MarketingProfs Daily Fix Blog

Posts Tagged ‘engagement marketing’

Thursday, June 21, 2012

C-Level Exec, Improve Your Brand Image by Using Social Media

I immediately thought of singer Billy Joel’s classic song, “A Matter of Trust,” when I read the findings of a study that revealed the ever-growing importance and need for C-level suite folks to use social media to engage its customers and prospects, and to earn their trust in the process.

In the …

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Tags: animal house, billy joel, bruce springsteen, c level executives, chief marketing officers, customer engagement, engagement marketing, Marketing, Marketing Strategy, social media marketing, social networks, steve olenski, Strategy and Tactics
Posted at: 2:40 pm in Customer Relationships, Featured Posts, General Management, Marketing, Marketing Leadership, Social Media | Permalink | Comments (3) | Trackbacks (1416)

Thursday, February 9, 2012

The Biggest Challenge for Marketers: Engagement

A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today.

The survey, which was conducted over a two-week period, queried nearly 800 marketing executives repr…

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Tags: b2b marketers, b2b marketing, b2b marketing strategy, b2c marketers, b2c marketing strategy, brand managers, business to consumer marketing, digital marketing, engage consumers, engagement marketing, engaging consumers, product managers, steve olenski
Posted at: 3:17 pm in Featured Posts, Marketing, Marketing Strategy, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (1416)