If you are depressed or even a little bit sad, keep your wallet at home. That’s the advice from experiments conducted by social psychologists at Harvard, Stanford and other universities. Behavioral research studies show that “feeling sad” may cause people to overpay for commodities at the…
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Monday, May 11, 2009
Connecting to Customers Using Emotion
Here’s a case study on how GlaxoSmithKline is building an emotional strategy in its business
GSK was represented by Donna J. Sturgess at the World Innovation Forum.
Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research a…
Continue reading "Connecting to Customers Using Emotion"Thursday, August 28, 2008
Why Do We Trust Photography?
The expression, “a picture is worth 1,000 words,” is often attributed to either Napoleon Bonaparte, or Russian writer Ivan Turgenev. This saying is meant to convey the power and impact of a single image in replacing pages of text.
However recent fake photographs from the 2008 Olympics, or the …
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