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Well, Zazzle.com isn’t exactly OLD (even in Internet years). But they seem to be doing things a lot differently than when I first met them in 2002. As a result, they are getting ancient customers like me totally re-engaged with their Web site.
If you haven’t heard of Zazzle, it’s a business that…
Continue reading "You CAN Teach an Old Dog New Marketing Tricks"If, as good info-gathering marketers, we were to evaluate another brand’s marketing efforts solely on their big-picture imagery in glossy magazines, we’d probably miss the point — for luxury brands (and on down the line, I’d guess).
A new study by Echelon Marketing Group found, among other things…
Continue reading "The Easy Bravado of Brand Imagery"…is not delivery. Or spam. Or open rates. Or click-throughs. Instead, the biggest threat to email marketing is the failure of marketers to “market” email as a communications vehicle to senior management.
This is not just the opinion of this blogger who frequently blames marketers for not educati…
Continue reading "The Biggest Threat to Email Marketing…"