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We talk a lot about Word of Mouth. Usually it is in the context of Web 2.0. Whether you believe Word of Mouth is just being discovered as a marketing strategy, or whether you agree with me that marketers have been strategizing and measuring word of mouth forever, doesn’t matter.
What also doesn’t …
Continue reading "Word of Mouth Isn’t About Tools, It’s About You"Tags: email, eMarketer, Lewis_Green, Marketing, marketing_strategy, WOM, word-of-mouth
Posted at: 8:00 am in Featured Posts | Permalink | Comments (9) | Trackbacks (1014)
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