Back in the day, if you called someone a ‘man of letters’ (or woman, if you will), it meant they were smart and creative. And they could put it in writing. So, why do so many companies today neglect their letters, especially their emails? Instead, they crank out sloppy copy and design, and overmail…
Continue reading "10 Ways to Break Your Email Subscribers’ Hearts"Posts Tagged ‘email’
Thursday, November 10, 2011
Wednesday, November 4, 2009
Digital Versus Paper: What’s The Future For Professional Services?
In the past several weeks, I’ve encountered questions about the effectiveness of digital marketing versus paper-driven communications. A recent WSJ piece “Marketers Still Prefer a Paper Trail,” asserts that people are motivated to go to a Web site to buy when they see an item in a catalog.
Some of…
Continue reading "Digital Versus Paper: What’s The Future For Professional Services?"Wednesday, August 5, 2009
Optimistic Email Reporting May Be Depressing Revenue Opportunity
Imagine the conversation around the weekly marketing meeting. The Boss arrives. The email team goes first:
“We saw some erratic results on response and revenues this week. I really don’t know why, but we think that Yahoo! is blocking some of our messages (I never got it in my personal account)&n…
Continue reading "Optimistic Email Reporting May Be Depressing Revenue Opportunity"Thursday, December 11, 2008
A Silver Lining for B2B Marketers
In facing today’s turbulent times, it can be trying for even the most optimistic marketer. To somewhat restore a sense of balance, today’s post shines the spotlight on some positive developments in B2B marketing’s use of online media.
After reviewing the results of our recent survey of B2B market…
Continue reading "A Silver Lining for B2B Marketers"Wednesday, November 12, 2008
Marketing to Mutants
Frankly, I’m overwhelmed by all the options available for Internet/interactive/electronic/social media marketing. That’s why it’s refreshing to see something simple that works.
About a week ago I got an email from my favorite record store. Inside, there was just four lines of text. No images. No f…
Continue reading "Marketing to Mutants"Tuesday, March 18, 2008
Marketing Communication Boo Boo’s: Do They Send a Bad Message?
Have you ever noticed how communication skills have deteriorated over the past few years? In preparation for my lunch keynote at the 10th Annual Cause Marketing Conference in San Diego this week, I went through my “boo boo” folder and found some great examples.
Here are a couple of samples I’m usi…
Continue reading "Marketing Communication Boo Boo’s: Do They Send a Bad Message?"Monday, October 22, 2007
Take My Spam… Please!
In an effort to put a lid on the crippling effect unsolicited and unwanted email had become to productivity, Congress enacted laws to give consumers the means to protect their email inbox, and software companies vying for business from the same consumers, created programs to help filter spam.
CAN-…
Continue reading "Take My Spam… Please!"Monday, October 15, 2007
‘Hey Mimi’… Striking the Right Tone
Ben Casnocha (via Fabrice Grinda) points to this video. It’s about composing an email to a girl the writer met in a bar – …. without sounding too needy, formal, forward, or setting the stage for rejection.
What’s it have to do with marketing? Any one of us who has ever written a line of copy ca…
Continue reading "‘Hey Mimi’… Striking the Right Tone"Monday, June 11, 2007
Screwing Up the Email Subject Line: From Whoops to Wow!
The funniest thing happened today. Well, maybe more embarrassing and goofy than funny. I write email messages to 4,000 of our Premium Plus members each week to announce our upcoming virtual seminars, and this time I screwed up the subject line. It brought an unexpected result!
Despite my rather c…
Continue reading "Screwing Up the Email Subject Line: From Whoops to Wow!"