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Do you know how much of your email marketing actually reaches the inbox? Seems like a simple question, right? I’m finding, however, that this is a real blind spot that is significantly hurting many email marketers’ results and revenue.
Please take this 3-question survey, and then come back and rea…
Continue reading "A Real Blind Spot For Too Many Email Marketers"Add global compliance and cultural custom to the list of why email preference centers are really hard to sell internally and build well. I had a meeting this morning where we started to list out all the different country and local laws governing choices across various brand service agreements, and…
Continue reading "Are Email Preference Centers Worth It?"Imagine the conversation around the weekly marketing meeting. The Boss arrives. The email team goes first:
“We saw some erratic results on response and revenues this week. I really don’t know why, but we think that Yahoo! is blocking some of our messages (I never got it in my personal account)&n…
Continue reading "Optimistic Email Reporting May Be Depressing Revenue Opportunity"A recent survey of more than 180 marketers from around Europe found that many don’t understand if their email is really making into the inbox or if it is being junked or lost in space. Email marketing firm Return Path shows that marketers have not been quite diligent in making good on the…
Continue reading "Email Marketing: Sent Does NOT Mean Delivered"I predicted back in January that 2009 would be the year of the email marketer. Times got rough mid-last year and executives were scrambling to maintain revenue and keep customers happy. With email marketing’s high ROI and low investment – and seemingly endless capacity for earning higher and…
Continue reading "What Will Your 2009 Legacy Be?"No one’s got a big budget these days, but we’ve all got big goals. For email marketers, the pressure is high to build the file, despite the lack of resources. Get actionable tips from three direct marketers on what works now.
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