“Is email content?” Shocking to think you would have to even ask that question, but the reality is that most marketers don’t view their email with the same salivation as Dr. Pavlov’s dogs responded to the bell.
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Posts Tagged ‘Email Marketing’
Thursday, April 21, 2011
Emails Are Content, Too
Wednesday, March 23, 2011
If Marketing Automation Could Talk: An Interview
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…
Continue reading "If Marketing Automation Could Talk: An Interview"Monday, March 7, 2011
The 3 Deadly Don’ts of Email Marketing
Just about anyone can set up an email marketing account and start blasting campaigns. But successfully engaging your audience and turning them into paying customers is another thing entirely. So, I chatted with email marketing expert and Digital Marketing World (our free virtual conference)…
Continue reading "The 3 Deadly Don’ts of Email Marketing"Wednesday, February 2, 2011
#MPForum: Speaker DJ Waldow Shares Spicy Details About Email Marketing Sins (& Buffalo Wings)
The Digital Marketing Forum 2011 is finally here! After months and months of planning, we finally kicked off the three-day event this morning with two pre-conference workshops on content marketing and social media measurement.
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Monday, January 24, 2011
I’m Water, You’re Glue: 8 Ways Email Is the Sticky Stuff of Digital Dialog
When email marketing was a child, it wanted to be all about information. Content fairly burst from subscriber in-boxes like so many rollicking games in the backyard. Broadcasts filled with news, product updates, what’s on sale, and why certain brands rock. As the channel matured, it got a bit…
Continue reading "I’m Water, You’re Glue: 8 Ways Email Is the Sticky Stuff of Digital Dialog"Friday, October 1, 2010
5 Things to Know Before Buying Marketing Automation
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…
Continue reading "5 Things to Know Before Buying Marketing Automation"Thursday, September 16, 2010
Refresh Your Email Writing Skills
After reading indecipherable emails from acquaintances in my non-working life this week, I realized that not everyone understands the elements of writing a basic email.
Consider this post a refresher for folks who have been emailing since the days of shiny AOL disks—or feel free to share this p…
Continue reading "Refresh Your Email Writing Skills"Thursday, August 19, 2010
3 Steps for Clearing Hurdles to an Ultra-Managed Inbox
E-mail mailbox providers are marketers, too. Shocking to remember, I know. Yet, the product managers at the global mailbox providers like Yahoo!, Hotmail/MSN and Gmail have been busy trying to make their email services more valuable to subscribers. They’ve noticed the clutter, too. That’s…
Continue reading "3 Steps for Clearing Hurdles to an Ultra-Managed Inbox"Thursday, August 5, 2010
5 Tips for Email Marketing Deliverability
Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success. However, it’s a channel that’s poorly treated due to our excitement at the extreme ROI potential. Marketers need to get back to basics and implement smart, tested strategies in order…
Continue reading "5 Tips for Email Marketing Deliverability"