When women’s ears perk up, as they did following the publication of Sheryl Sandberg’s book, Lean In, my company pays attention. For the last 25 years, our marketing research consulting firm has been studying women. This spring, we decided to apply our research to the polarizing reaction to…Continue reading "Why ‘Lean In’ by Sheryl Sandberg Is Causing Many Women to Lean Back"
Posts Tagged ‘Email Marketing’
Monday, May 6, 2013
Tuesday, April 9, 2013
According to Forrester Research, marketers will blast out a record number of 258 billion emails this year—a 63% jump from just the year before. While many companies may be pounding their chests about those rapidly growing email lists, just as many companies may be overlooking big opportunities to…Continue reading "Four Types of Customer Data Every Email Marketer Should Know"
Monday, April 1, 2013
I’ve been fishing since the invention of the Sony Walkman. My father started me catching fish in a bucket with a string and a coat hanger, and I was hooked (pun intended) ever since. Through the years, I have evolved into a very formidable foe to anything with gills and fins.
One lesson I’ve le…Continue reading "What Subject Lines and Fishing Have in Common"
Thursday, January 17, 2013
Do you check the weather before you send your email promos? Maybe you should.
I recently received a promo from REI. The promo itself is good on multiple levels:
I love REI.
Winter is my favorite season.
I’ve always wanted to try snowshoeing.
Also, the promo is attractive and colorful….Continue reading "Rain or Shine: Check the Forecast Before Sending Out Your Email Promotions"
Friday, November 9, 2012
Want to learn how to re-engage your inactive subscribers?
Find out how to do just that at our free seminar on Tuesday, Nov. 13, at noon (Eastern time).
Presenters Stephanie Capretto and Kevin Furlong of Experian CheetahMail will guide you through proven techniques and strategies to recharge yo…Continue reading "Free Friday: Ideas for Re-Engaging Inactive Subscribers"
Wednesday, September 26, 2012
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…Continue reading "Beyond Segmentation: Aim for Engagement Marketing"