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MarketingProfs Daily Fix Blog
A guest post by Paul Turnbull of Campaigner.
The Black Friday weekend kicked off an encouraging shopping season for retailers with the total spend reaching an estimated $52.4 billion. But there’s still a lot of shopping before Santa jumps on his sleigh.
Not everyone was prepared to hit the s…
Continue reading "How to Add Holiday Sparkle to Last-Minute Email Campaigns"Back in the day, if you called someone a ‘man of letters’ (or woman, if you will), it meant they were smart and creative. And they could put it in writing. So, why do so many companies today neglect their letters, especially their emails? Instead, they crank out sloppy copy and design, and overmail…
Continue reading "10 Ways to Break Your Email Subscribers’ Hearts"On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Continue reading "5 Ways B2B Marketers Can Think (and Act) Different"Every once and a while, an advance-fee fraud letter, often referred to as a Nigerian scam letter, makes its way past my spam filters to my inbox. Think there’s nothing we can learn about email marketing from overseas con artists? Think again.
While I normally delete those letters at the first sig…
Continue reading "5 Email Marketing Lessons from Nigerian Scam Letters"Daily deal sites are all the rage. Bargain-crazed consumers are jumping all over sites like Groupon and LivingSocial, trying to get their hands on the next big steal. But how beneficial are these sites to the small-business owners who promote offers on them and wind up giving up revenue in the…
Continue reading "It’s Nice to Share (Just Not Your Revenue)"