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Posts Tagged ‘Email Marketing’

Monday, May 6, 2013

Why ‘Lean In’ by Sheryl Sandberg Is Causing Many Women to Lean Back

When women’s ears perk up, as they did following the publication of Sheryl Sandberg’s book, Lean In, my company pays attention. For the last 25 years, our marketing research consulting firm has been studying women. This spring, we decided to apply our research to the polarizing reaction to…

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Tags: Email Marketing, Leadership, Marketing, Segmentation and Targeting
Posted at: 10:02 am in Featured Posts, General Management, Headline, Marketing, Marketing Leadership, Segmentation and Targeting | Permalink | Comments (8) | Trackbacks (1427)

Thursday, April 11, 2013

Four Questions to Ask Yourself Before Adapting Traditional Marketing Techniques for Social Media

Why have only 34% of marketers generated leads using Twitter? Why is this number so low if new users keep signing up for social networks and companies keep publishing posts about taking advantage of those networks for marketing?
…

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Tags: customers, Email Marketing, Innovation, Marketing Strategy, Social Media, Strategy and Tactics
Posted at: 10:02 am in Customer Relationships, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1427)

Tuesday, April 9, 2013

Four Types of Customer Data Every Email Marketer Should Know

According to Forrester Research, marketers will blast out a record number of 258 billion emails this year—a 63% jump from just the year before. While many companies may be pounding their chests about those rapidly growing email lists, just as many companies may be overlooking big opportunities to…

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Tags: Email Marketing, Marketing, Strategy and Tactics
Posted at: 10:01 am in Email Marketing, Featured Posts, General Management, Headline | Permalink | Comments (1) | Trackbacks (1427)

Monday, April 1, 2013

What Subject Lines and Fishing Have in Common

I’ve been fishing since the invention of the Sony Walkman. My father started me catching fish in a bucket with a string and a coat hanger, and I was hooked (pun intended) ever since. Through the years, I have evolved into a very formidable foe to anything with gills and fins.

One lesson I’ve le…

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Tags: customer experience, customers, Email Marketing, Marketing, Strategy and Tactics
Posted at: 9:58 am in Customer Behavior, Customer Relationships, Email Marketing, Featured Posts, Headline, Marketing | Permalink | Comments (8) | Trackbacks (1427)

Thursday, January 17, 2013

Rain or Shine: Check the Forecast Before Sending Out Your Email Promotions

Do you check the weather before you send your email promos? Maybe you should.

I recently received a promo from REI. The promo itself is good on multiple levels:

I love REI.
Winter is my favorite season.
I’ve always wanted to try snowshoeing.

Also, the promo is attractive and colorful….

Continue reading "Rain or Shine: Check the Forecast Before Sending Out Your Email Promotions"

Tags: customers, Email Marketing, Marketing
Posted at: 11:05 am in Customer Behavior, Email Marketing, Featured Posts, Headline | Permalink | Comments (6) | Trackbacks (1427)

Wednesday, January 2, 2013

The 12 Hottest MarketingProfs Articles of 2012

Before we venture too deeply into 2013, let’s take a moment to make sure we’ve everything we need for the journey.

What lessons were learned in 2012 that we can apply to this new year? What amazing insights and brilliant tips should we carry with us in 2013?

We can find answers to those ques…

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Tags: Content, customers, Email Marketing, Facebook, Marketing, Social Media, Strategy and Tactics
Posted at: 11:01 am in Content, Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (0) | Trackbacks (1427)

Wednesday, November 14, 2012

What’s on the Minds of Marketers for 2013?

What will marketers be focusing on in 2013?

During the recent ExactTarget Connections event in Indianapolis, two themes emerged from this group of mostly email marketers:

1. Data (Specifically, marketers will be focusing on the need to better use data to engage customers on a more personal lev…

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Tags: customer experience, Email Marketing, Marketing, Strategy and Tactics
Posted at: 11:04 am in Customer Behavior, Customer Relationships, Email Marketing, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (1427)

Friday, November 9, 2012

Free Friday: Ideas for Re-Engaging Inactive Subscribers

Want to learn how to re-engage your inactive subscribers?

Find out how to do just that at our free seminar on Tuesday, Nov. 13, at noon (Eastern time).

Presenters Stephanie Capretto and Kevin Furlong of Experian CheetahMail will guide you through proven techniques and strategies to recharge yo…

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Tags: customer experience, customers, Email Marketing, Strategy and Tactics
Posted at: 2:09 pm in Customer Relationships, Email Marketing, Featured Posts, Marketing, Strategy and Tactics | Permalink | Comments (0) | Trackbacks (1427)

Wednesday, September 26, 2012

Beyond Segmentation: Aim for Engagement Marketing

The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?

Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…

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Tags: analytics, customers, Email Marketing, Marketing, Segmentation and Targeting
Posted at: 9:53 am in Campaign Management, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, Headline, Marketing, Marketing Analytics and Modeling, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Marketing Tools | Permalink | Comments (1) | Trackbacks (1427)

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