When we provide media training to our clients at my PR agency, we have a section that we cover called WII-FM. Executives find this acronym amusing until they realize it’s not the name of a radio station but a call that every company should heed across sales, HR, and especially marketing. You have to…Continue reading "Are You Giving Your Customers Extra Attention?"
Posts Tagged ‘Eloqua’
Monday, November 12, 2012
Tags: Ann Taylor, B2B Content Marketing, B2C content marketing, content marketing trends, Doritos, Eloqua, marketing content, No I in Team, TJMaxx, White House Black Market
Posted at: 11:02 am in Content, Content Marketing, Featured Posts, Headline, Social Media | Permalink | Comments (2) | Trackbacks (1393)
Wednesday, July 28, 2010
One of the key messages of Content Rules—the book I’m writing with C.C. Chapman, to be published by Wiley this December—is that creating content as a cornerstone of your marketing offers your organization an enormous and unprecedented opportunity. Among them:
• To engage directly with custo…Continue reading "Content Rules: One Key Element That Can Set Your Content Apart"
Tags: ann handley, Content, Content Marketing, Content Rules, David Meerman Scott, Eloqua, hubspot
Posted at: 2:26 pm in Content, Content Marketing, Featured Posts, FeaturedPosts, Marketing Thought Leadership, Social Media, Strategy and Tactics | Permalink | Comments (22) | Trackbacks (1393)