Poor Kelly Clarkson. First she fired her manager. Then she cancelled her summer tour due to poor ticket sales. Now, her new CD has been leaked before its launch date. So, what does this have to do with marketing?
Maybe Kelly’s quick rise to the top means that she hasn’t enough brand awareness to s…
Continue reading "Was Kelly Clarkson’s Tour ‘Too Much Too Soon’?"Variable data printing allows companies to personalize their consumer communication. It’s a nice touch and certainly gets my attention more than, “Dear Customer.” But, when Citibank changed my surname to “Forgel,” my positive first impression went downhill fast.
First of all, some background info …
Continue reading "Personalized Direct Mail: From Wow to Whoops!"Issuing media releases without Web site back-up is like a eunuch advertising his sexual prowess. There ain’t nothing there to back up the marketing hype.
In the weekend edition of my local daily, I read a half-page article on a theater’s new 2007-08 lineup. (The paper happens to be the theater’s s…
Continue reading "Media Hype Without the Goods"It seems that universities are on a different planet when it comes to keeping up with Web site design and development. I’ve been doing research for a client project and what a shock! Microsite, upon microsite – it takes a GPS system to navigate through them.
Whether your kids are reaching that poi…
Continue reading "A”maze”ing University Web Sites"I’m one of those anal marketers who loves receiving direct mail each day. I review the contents as if I were giving them a marketing grade. (Must be the former teacher in me.)
So far this week, I received a personalized letter from a local couple advertising their real estate services. Let me shar…
Continue reading "Are U Anal about the Direct Mail You Receive?"As I entered my hotel suite on last week’s business trip to Lincoln, Nebraska, I discovered the nicest note on my pillow. It was a simple message, but one that made the brand experience so positive. And it didn’t cost a ton of money either.
What it did do was send a kind message to welcome me in a…
Continue reading "‘Suite’ Customer Service"