So, here’s a premise I’ve been working on this for a while now. The 3 second ad is the new 30. Don’t laugh, I did say three seconds. This is a micro-messaging world and 5, 15, 30 and (god forbid) 60 second spots are too long when paired with nearly instant-on content. Three seconds is about as much…
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Thursday, January 24, 2008
Friday, May 18, 2007
Marketing So Good It’s To Die For
Do you ever get the feeling that, in our effort to master the tactics of marketing in this ever-changing environment, we lose sight of what we are supposed to be doing in the first place? None of us are completely exempt from the lure of the Next Big Thing. First it was blogs, then mobile…
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