Aquent’s Matt Grant emailed me the other day to request an interview to chat about my marketing career. I had to set him straight right away. I said yes to the interview, but added, “Just so you know, I’m not a marketer — I’m an editor of a marketing publication. I’ve absorbed a lot through osmosis…
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Thursday, May 3, 2007
Monday, April 23, 2007
The Problem of Dirty Data
More than 25 percent of critical data in Fortune 1,000 companies is poor quality because organizations have little experience in managing content. Gartner Research believes that very few organizations are making progress towards professionally managing their most important data. Research Vice…
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