Ever since Chris Anderson penned “The Long Tail”, it’s commonly accepted that products with low sales volume can, en masse become bigger markets than sales of blockbuster products. However, a recent Economist article takes a different angle, suggesting that marketing executives should in fact, make…
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Monday, December 14, 2009
Tuesday, January 27, 2009
Thought Leadership Remains Important for B2B in 2009
For the past three years running, we’ve seen evidence that thought leadership marketing is at or very near the top of all B2B marketers’ agendas. With more B2B marketers, like Indium’s Rick Short, questioning the efficacy of advertising as their primary marketing promotions spend in a B2B context,…
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