You might have heard I’m a fan of books. Actually, I’m a fan of sharing knowledge. For me, the real benefit of books isn’t in the read but in the ideas they generate. Why? Because as marketers we are our ideas. We get paid (and, sometimes, pressured) to think up new ideas and implement them every…
Continue reading "A Conversation Begets a BIG Idea (and a Brilliant Book)"Posts Tagged ‘Drew_McLellan’
Monday, July 16, 2007
Monday, May 21, 2007
Is a Tagline Part of the Brand?
When I say Nike, you say…? When I Avis, you say…? When I say Pork, you say…? Was your last answer, “Don’t be blah?” If not, I’m sorry… but you got it wrong.
Odds are, you said, “The other white meat.” Me, too.
Twenty years ago, no one was eating pork. People thought it was fatty and unhea…
Continue reading "Is a Tagline Part of the Brand?"Thursday, May 10, 2007
Second Opinions: Take Two Aspirin and Call Me in the Morning
I have never once had a client come to me and say, “My doctor thinks I sprained my ankle, what do you think?” Good thing, I’m not a medical expert.
So it puzzles me when a client will say, “I showed the draft of the brochure (fill in your own blank here — logo design, tagline) to my accountant (a…
Continue reading "Second Opinions: Take Two Aspirin and Call Me in the Morning"Monday, April 9, 2007
The Time Has Come to Join the ‘Conversation Age’
Have you noticed that so many companies continue to struggle to come to grips with how to reach their customers? Especially online, customers are communicating by using tools such as blogs, podcasts, and wikis, and companies are left wondering what in the world is happening.
They are on the outs…
Continue reading "The Time Has Come to Join the ‘Conversation Age’"