When we provide media training to our clients at my PR agency, we have a section that we cover called WII-FM. Executives find this acronym amusing until they realize it’s not the name of a radio station but a call that every company should heed across sales, HR, and especially marketing. You have to…Continue reading "Are You Giving Your Customers Extra Attention?"
Posts Tagged ‘Doritos’
Monday, November 12, 2012
Tags: Ann Taylor, B2B Content Marketing, B2C content marketing, content marketing trends, Doritos, Eloqua, marketing content, No I in Team, TJMaxx, White House Black Market
Posted at: 11:02 am in Content, Content Marketing, Featured Posts, Headline, Social Media | Permalink | Comments (2) | Trackbacks (1506)
Wednesday, June 13, 2012
During my conversation with Jay Baer for this week’s episode of Marketing Smarts, he mentioned the avalanche of invitations that we receive to join various social networks.
I mentioned, as an example of these ubiquitous invitations, the Twitter and Facebook icons I had seen on the cardboard holde…Continue reading "The Campaign That Wasn’t: How Doritos and Taco Bell Could Have Used Social Media"
Tags: Consumer Packaged Goods, Content Marketing, Content Strategy, Doritos, social media marketing, Taco Bell
Posted at: 1:11 pm in Content, Content Marketing, Featured Posts, Marketing Smarts, Social Media | Permalink | Comments (0) | Trackbacks (1506)