Are you hungry for business? Want good leads, prospects, customers, donors, participants, engagements, members, you name it? I’ve got news. There’s no free ride. It takes marketing work. Yes, that four-letter word that some try to avoid or think results are going to materialize without it. It…
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Tuesday, June 2, 2009
Is the Idea of ‘Business-Minded Charities’ an Oxymoron?
For many years now, I have bellowed a mantra to anyone who will listen. In order to succeed, charities must operate with the head of a business and the heart of a nonprofit.
I can’t count how many times I’ve seen nonprofit professionals cringe at the thought of adopting a business mindset. Sometim…
Continue reading "Is the Idea of ‘Business-Minded Charities’ an Oxymoron?"