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White socks are great. They go with everything, wear forever, and are excellent value for the price. And for those who love this argument, you can’t measure ROI.
On the downside, white socks are vanilla to the bosses and not always welcome in the Board Room. Furthermore, they represent discretiona…
Continue reading "Marketing Is a Lot Like White Socks"Tags: discretionary spending, Marketing, ROI, strategies, tactics, tools
Posted at: 7:51 am in Featured Posts | Permalink | Comments (15) | Trackbacks (853)
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