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MarketingProfs Daily Fix Blog
Variable data printing allows companies to personalize their consumer communication. It’s a nice touch and certainly gets my attention more than, “Dear Customer.” But, when Citibank changed my surname to “Forgel,” my positive first impression went downhill fast.
First of all, some background info …
Continue reading "Personalized Direct Mail: From Wow to Whoops!"I’m one of those anal marketers who loves receiving direct mail each day. I review the contents as if I were giving them a marketing grade. (Must be the former teacher in me.)
So far this week, I received a personalized letter from a local couple advertising their real estate services. Let me shar…
Continue reading "Are U Anal about the Direct Mail You Receive?"