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MarketingProfs Daily Fix Blog
A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today.
The survey, which was conducted over a two-week period, queried nearly 800 marketing executives repr…
Continue reading "The Biggest Challenge for Marketers: Engagement"Ad:Tech is a global digital marketing event held 10 times a year in venues all over the world. It’s a place for digital marketers—brands, agencies, publishers, and service providers—to come together to share, network, learn, and do business. For those who couldn’t make it, here’s a bit of what…
Continue reading "Takeaways From Ad:Tech NY 2010"Why are Web metrics important?
For B2B marketing professionals, understanding what’s going on with your Web properties is as important as building your content, engaging in lead nurturing, and social media participation. If you don’t know what content resonates with your prospects, how are yo…
Continue reading "Analyze This: Outcome Metrics vs. KPIs"
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