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MarketingProfs Daily Fix Blog
A short Brandweek article touting MillerCoors package innovations caught my eye recently. At a time when consumer product sales have slumped, manufacturers are looking to unveil new product or package innovations they think might create buzz and give them an edge again.
The brewer apparently saw …
Continue reading "Vortex in a Bottle"To compete for lucrative Wall Street or consulting jobs, students across the United States are joining on-campus investment clubs to help prepare them for real-world situations. And while marketing students don’t–yet–have similar clubs, students in all disciplines are racing harder and…
Continue reading "Desperately Seeking Distinction: What’s Your Advice?"Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy of “offering more choice”, marketers may actually end up increasing complexity, costs and causing customers “mental fatigue.” Is there a better way to…
Continue reading "When Less is More in Consumer Choice"