MarketingProfs Daily Fix Blog

Posts Tagged ‘demand generation’

Wednesday, March 23, 2011

If Marketing Automation Could Talk: An Interview

Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…

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Tags: B2B, B2B buyer, b2b marketing, buyer 2.0, buyer engagement, Content, Content Marketing, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, process
Posted at: 10:53 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Automation, Marketing Strategy, Marketing Thought Leadership, Sales, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1587)

Tuesday, December 7, 2010

Marketing Automation: The Beginning of the End?

Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the addition of hundreds of customers. If we believe press clippings, it seems that marketing automation…

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Tags: B2B, b2bmarketing, Content, Content Marketing, demand generation, Lead Generation, lead management, Marketing Automation, marketing process
Posted at: 11:41 am in Content Marketing, Featured Posts, Headline, Marketing Automation, Marketing Thought Leadership, Marketing Tools, Metrics & ROI | Permalink | Comments (11) | Trackbacks (1587)

Friday, October 1, 2010

5 Things to Know Before Buying Marketing Automation

I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…

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Tags: b2b lead generation, b2bmarketing, CRM, customers, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, marketing process, Marketing Strategy, strategic planning
Posted at: 11:19 am in Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Marketing Tools, Planning and Measurement | Permalink | Comments (6) | Trackbacks (1587)

Tuesday, April 27, 2010

Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation

Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or contact information, or the often ‘loaded’ questions about timeframes for purchasing, buyers…

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Tags: Andrew Gaffney, B2B buyer, b2b marketing, behavioral scoring, Content Marketing, Craig Rosenberg, customer experience, demand generation, Email Marketing, Jay Hallberg, Lead Generation, lead management, lead score, Lead Scoring, Marketing, Marketing Automation, progressive profiling, Robert Jolles, Segmentation and Targeting, Web 2.0
Posted at: 11:43 am in Content, Featured Posts, Global Marketing, Headline, Market Research, Marketing, Marketing Analytics and Modeling, Marketing Leadership, Marketing Tools, Planning and Measurement, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (1587)