Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…Continue reading "If Marketing Automation Could Talk: An Interview"
Posts Tagged ‘demand generation’
Wednesday, March 23, 2011
Tuesday, December 7, 2010
Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the addition of hundreds of customers. If we believe press clippings, it seems that marketing automation…Continue reading "Marketing Automation: The Beginning of the End?"
Friday, October 1, 2010
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…Continue reading "5 Things to Know Before Buying Marketing Automation"
Tuesday, April 27, 2010
Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or contact information, or the often ‘loaded’ questions about timeframes for purchasing, buyers…Continue reading "Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation"