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MarketingProfs Daily Fix Blog
One of the biggest areas that most company blogs seem to struggle with, is how to position its content. The natural inclination for many companies is to use a blog as strictly a promotional vehicle. But of course, readers are looking for information and content that will inform and entertain them.
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Continue reading "Who Are You Blogging For?"A year ago, with sales dwindling and its stock in the toilet, (where it remains), Dell started a customer-focused blog.
The blog got off to a rocky start since it shared a URL with a porn site, and it initially refused to talk about the elephant in the room – Dell Hell.
Has Dell’s reputation for …
