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MarketingProfs Daily Fix Blog
A guest post by Ifbyphone.
Do you know which of your marketing programs are working and which ones aren’t? If you are like most marketers, you continue to struggle with marketing measurement—despite the abundance of tools to help track success.
Part of the problem, as explained in the info…
Continue reading "How Marketers Are Measuring ROI [Infographic]"A guest post by Chris Wise of Customer Rave.
There’s no secret that many new business ideas never get off the drawing board. The risks and initial investments are just too great for the majority of new business ventures. However, I will reveal a few secrets that most people don’t realize they…
Continue reading "How to Research Your Idea (& See If It’s Any Good!)"Bucking the current trend and the collective frowning toward “supersize” anything, Starbucks proves once again the company is following its own marketing path. Let the proverbial chips fall where they may! In January, the company unveiled its colossal new 31 ounce drink size: Trenta.
Wow! Way…
Continue reading "Supersizing Starbucks (or “How Much Coffee Do You Really Need?”)"A fair amount of writing about brainstorming emphasizes not judging ideas too soon, but eventually ideas must prove themselves worthy of helping you meet your objectives.
A great way to evaluate your ideas is by categorizing them into what Edward de Bono in his book Serious Creativity: Using the …
Continue reading "Taking Action: 8 Ways to Classify Ideas"Today’s advanced technology brings us virtual broadband autobahns that move data across the globe with speed and precision. In an attempt to capitalize on fast-moving data, some companies are using sophisticated applications and compute power to make decisions faster than competitors. However,…
Continue reading "The Zero Latency Future is Now"It started because of a food craving. Jennie Dundas and Alexis Miesen didn’t know of a good ice cream shop in their Brooklyn neighborhood. So, they did what most people don’t when they have a major hankering. They opened up their own shop, Blue Marble.
But somewhere among the scoops of award-winn…
Continue reading "Sweet Dreams Are Made of This: Ice Cream in Rwanda"Statistics have been called “an engine of knowledge” by one risk management expert. And while it’s true that some business managers don’t have a fundamental grasp of statistical concepts, we also know there is opportunity for misuse of mathematics. Is statistics the “new grammar” or are…
Continue reading "Comfortable Speaking About Statistics?"When “the next big thing” is identified—whether it is tulip bulbs, internet technologies, real estate or financial derivatives, market mania is not far behind. And while riding and making a mint from a bubble of “irrational exuberance” is possible, it’s also beneficial to know when to…
Continue reading "Marketing Lessons: Riding Bubbles At Lehman Brothers"It is great to have so many choices in life… from what to be when you grow up to what cereal to buy for breakfast… lots of choices.
The drawback is that so many options can make decision making confusing, sometimes leading to ‘bad decisions.’
It isn’t a big deal with low-risk decisions…
Continue reading "Free Tool For Making Better Decisions"