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John Mackey, CEO of Whole Foods, has been busted. It seems he’s been blogging and commenting on chat lines for some time, hiding his identity and posting comments praising Whole Foods and sometimes knocking the competition.
Sneaky and unethical? For sure. Embarrassing, now that he’s been outed? Ye…
Continue reading "Whole Foods CEO: Busted!"Product placement became a hot topic a few years ago with the influx of placement on TV reality shows, taken to its most blatantly obnoxious peak by Donald Trump on NBC’s The Apprentice.
Product placement has been around for decades, perhaps getting most noticed by marketers back in 1982 when Stev…
Continue reading "A New Frontier in Product Placement?"This week’s New Yorker (yes, the New Yorker) has a story by James Surowiecki that’s worth reading.
Surowiecki says, in part, “Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder. This spiral of complex…
Continue reading "Feature Creep"“Blogola” is what The Wall Street Journal called it in a Page One story Tuesday. Brooks Barnes, who covers the TV networks, describes the public relations efforts the networks and the TV production companies are taking to win over bloggers who they feel are influential. They’re using the same…
Continue reading "Blogging For Booty"