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Last week, I carried on a conversation that began with Joe Jaffe announcing he would exchange sponsorship on his podcast for an iPod, about which Mack Collier wrote a thorough examination of monetization vs. value.
Today, I take a different view on the subject. One that should not be controversial…
Continue reading "Monetizing Your Online Presence, Chapter 2"Tags: Blogging, blogs, brand, CK, CK's_Blog, David_Armano, growing_businesses, Logic_+_Emotion, Mack_Collier, Marketing, monetizing, The_Viral_Garden
Posted at: 8:16 am in Featured Posts | Permalink | Comments (13) | Trackbacks (827)
Putting People First blog posted about a survey that strategy consultancy McKinsey just conducted with executives about Web 2.0 technologies. Although they found significant interest, execs still shy away from blogs.
Only 16% of the companies surveyed said they were investing in blogs, compared t…
Continue reading "McKinsey Reports Businesses Loving Web 2.0… Except Blogs"Tags: Blogging, Bruce_Nussbaum, corporate_blogs, David_Armano, Greg_Verdino, Karl_Long, McKinsey, social_media, Web_2.0, Web_tools
Posted at: 7:30 am in Featured Posts | Permalink | Comments (12) | Trackbacks (827)
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