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One of the key messages of Content Rules—the book I’m writing with C.C. Chapman, to be published by Wiley this December—is that creating content as a cornerstone of your marketing offers your organization an enormous and unprecedented opportunity. Among them:
• To engage directly with custo…
Continue reading "Content Rules: One Key Element That Can Set Your Content Apart"Tags: ann handley, Content, Content Marketing, Content Rules, David Meerman Scott, Eloqua, hubspot
Posted at: 2:26 pm in Content, Content Marketing, Featured Posts, FeaturedPosts, Marketing Thought Leadership, Social Media, Strategy and Tactics | Permalink | Comments (22) | Trackbacks (828)
This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today’s programs.
Michael Stelzner presented, “Attracting Quality Leads with White Papers” and encouraged attendees to create reader-focused w…
Continue reading "White Papers, Lead Gen, New Rules of PR and Marketing!"Tags: B2B, b2c, David Meerman Scott, Facebook, Lead Generation, Marketing, white papers
Posted at: 3:01 pm in Featured Posts | Permalink | Comments (3) | Trackbacks (828)
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