Think marketing doesn’t have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to “predict” their wants, needs…
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Tuesday, June 3, 2008
Monday, October 15, 2007
The Impact of Moore’s Law on Marketing
Moore’s Law, which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this impact to occur, marketers must make use of today’s technology–and prepare for the technology…
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