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MarketingProfs Daily Fix Blog
A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a Prada handbag. In an instant and through “the power of the glance,” the hotelier decides these folks “look right” and are worth giving special attention. Unfortunately, this hotelier has probably just…
Continue reading "The Perils Of Intuition"So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you’re leaning as well–
This just in: politicians, and the marketing strategists running their campaigns are fina…
Continue reading "Micro Targeting Gets Political"