Monday, December 28, 2009

Should Online Companies Be Forced To Forget?

Online companies have raised the eyebrows of privacy advocates who think web generated data should only be archived for a specified period of time. And while some companies have bowed to public pressure and only keep data on customer searches for a maximum of three months, others have not…

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Tags: corporate memory, data anonymization, data retention policies, human memory, neuroscientists, personally identifiable information, Privacy, search queries
Posted at: 9:00 am in Customer Behavior, Featured Posts, Marketing Analytics and Modeling, Marketing Leadership | Permalink | Comments (7) | Trackbacks (93)