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MarketingProfs Daily Fix Blog
A recent consumer study reported in Brandweek confirms many of my suspicions.
“As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group gives …
Continue reading "Consumers Focus on Savings, Not Sprees"You know who gives me the best business advice without trying? My two-and-a-half-year old daughter. Lately, I can’t help but be struck at how similar she is to a typical B2B buyer.
They’re independent.
My daughter’s favorite sentence is, “I do it myself.” No longer does she want my hel…
Customers are fickle. Just when you think you’re in a steady relationship … their eyes are drawn to a more attractive suitor.
We spend so much of our time time trying to make and keep our customers happy that we may forget others—the competition—are trying to make them happier. Blasted comp…
Continue reading "Know Your Competition, And Avoid Customer Break-Ups"Remember Mattel’s Rock ‘Em Sock ‘Em Robots? Today’s slugfest between store brands and national brands evokes memories of the classic toy that’s gotten hot again.
Store Brands Decisions recently published NYC’s Ipsos Marketing’s latest research in an article called “Consumers See L…
Continue reading "The Slugfest Between Store Brands and National Brands"With so many of us marketers doing all we can to avoid looking like spammers, it’s very disheartening to learn that some consumers willingly click on spam!
In fact, nearly half (43%) of email users in North America and Western Europe say they have knowingly opened or accessed spam, including clic…
Continue reading "Half of Global Email Users Knowingly Click on Spam"Did you know that over 57 million Americans read blogs? U.S. blog readers average 23 hours online each week! An average of 64% of Canadians visited blogs in 2007. And 10% of online consumers in the U.K. read blogs at least once a month.
I converted a valuable list designed for nonprofits (Net2 blo…
Continue reading "10 Ways to Use a Blog"Social Media and Social Networking can be effective tools for growing our businesses when they are part of our marketing mix. However, if they are the sole source of our marketing plan, we fail to reach the majority of our potential customers, especially if we are a B2B business.
Let’s get real! M…
Continue reading "How to Add 10 New Clients in the Next 12 Months"Too many. If you have ever needed a plumber you know what I mean. This past week, I needed one. And many calls and voice mails later, one of them finally returned my plea for help. But, of course, after he came to fix my problem, I had to reschedule. Why?
Because I needed a shower valve, about a $…
Continue reading "How Many Plumbers Does It Take to Fix a Leak?"