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MarketingProfs Daily Fix Blog
Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that.
And m…
Continue reading "The Questions I Would Ask If I Were Marketing Your Business"A guest post by Sarika Periwal of karmaCRM.
Talking is the best tool of a salesperson. The only way that you have face to face of convincing a person to buy a specific product or service is by convincing them that they need it. This includes highlighting the benefits that the product brings to th…
Continue reading "How to Deliver Your Sales Pitch, So Folks Listen"Want to gain and retain more customers through improved cross-channel customer interactions? Then check out this Free Friday’s offering: the opportunity to attend the free seminar Optimizing the Customer Journey: Strategy and Case Study.
Guest speaker and vice president and principal analyst at …
Continue reading "Free Friday: Learn How to Give Your Customers a Fantastic Brand Experience"A guest post by Eric Anderson of White Horse.
Armed with smartphones and a determination to change the way they buy, shoppers are storming retail aisles. On-the-fly comparison-shopping, scanning, and research are creating new ways for marketers to influence in-aisle buying behavior. But as smartp…
Continue reading "6 Stats on In-Aisle Mobile [Infographic]"A guest post by Lauren Carlson of Software Advice (with video of the Daily Fix’s own Carlos Hidalgo)
One of the best perks of living and working in a city like Austin, Texas, is the talent that rolls through regularly. Recently, we got a visit from Carlos Hidalgo, CEO of Annuitas Group and execut…
Continue reading "What’s the Difference Between Demand Gen and Lead Management? [Whiteboard Video]"Amid building gingerbread houses and stringing popcorn and cranberries for Christmas garlands, you might be pondering the events of the past year … and mulling over your hopes and expectations for the new one.
So, to give you an early start on your plans for 2012, we’re giving you this freebie:…
Continue reading "Stocking Stuffer Friday: 5-Day Action Plan for Converting Visitors Into Leads and Sales"A guest post by Paul Turnbull of Campaigner.
The Black Friday weekend kicked off an encouraging shopping season for retailers with the total spend reaching an estimated $52.4 billion. But there’s still a lot of shopping before Santa jumps on his sleigh.
Not everyone was prepared to hit the s…
Continue reading "How to Add Holiday Sparkle to Last-Minute Email Campaigns"To kick off our new Free Fridays at the Daily Fix, we’re bringing you stocking stuffers during this glad season of giving.
More than the generic flashlight, a pack of socks, and office supplies, the best stocking stuffers are the ones given with you in mind.
And today’s gift is almost too b…
Continue reading "Stocking Stuffer Friday: A Very Special Seminar"