MarketingProfs Daily Fix Blog

Posts Tagged ‘customers’

Wednesday, May 22, 2013

Can Your Campaign Appeal to Millennials and Baby Boomers? (Maybe If the Karate Kid’s Mom Helps Out)

A recent Forbes article described Millennials as elusive, self-involved, opinionated, and impatient. The Millennial economy is a “participation economy.” In other words, Millennials want to play a role in every aspect of your business—from product development to marketing and the customer…

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Tags: Advertising, baby boomers, customers, Marketing, Millennials, Strategy and Tactics
Posted at: 10:01 am in Campaign Management, Customer Relationships, Featured Posts, Headline, Marketing | Permalink | Comments (0) | Trackbacks (1345)

Tuesday, May 14, 2013

Ice Cream Slingers Turn a Good Product Into a Great Customer Experience

Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show.

Ice cream scoops are thrown from one worker to another and caught in cups balanced on their chins… while standing on one foot… hopping. You’ll see ice cream slingers sliding across the counte…

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Tags: Branding, customer experience, customers, Innovation, Marketing
Posted at: 10:04 am in Customer Relationships, Featured Posts, General Management, Headline | Permalink | Comments (2) | Trackbacks (1345)

Tuesday, May 7, 2013

Focus on Both Brand Building and Revenue Generation (Not Just One)

There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.

Marketing agencies are being held more and more accou…

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Tags: Branding, customer experience, customers, Lead Generation, Marketing, Strategy and Tactics
Posted at: 10:05 am in Branding, Campaign Management, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1345)

Friday, May 3, 2013

Choose Your Own Marketing Adventure: Joe Chernov on Dealing With Challenges Directly and Publishing Helpful Content

Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…

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Tags: Content, Content Marketing, customers, Marketing, Strategy and Tactics
Posted at: 9:57 am in Content, Content Marketing, Featured Posts, General Management, Headline | Permalink | Comments (0) | Trackbacks (1345)

Thursday, May 2, 2013

Three Vital Traits of a Positive Online Community

As a marketing manager for PRO membership, I work hard to create a sense of community among MarketingProfs PRO members. With them in mind, I thought I’d share some traits about what differentiates an online community from a run-of-the-mill website.

1. An online community makes users feel like t…

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Tags: customer experience, customer service, customers, Marketing, Social Media
Posted at: 10:03 am in Content, Customer Behavior, Featured Posts, General Management, Headline, Marketing, Marketing Tools, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1345)

Monday, April 29, 2013

How The Home Depot Uses Comedy (and an Orange Cat) to Help Tell Its Story

The words “home-improvement specialty retailer” probably don’t make you laugh… but The Home Depot hopes that its adoption of a dry-witted orange cat named Richard can help consumers see the company’s fun side.

Bright orange, fluffy, and very self-possessed, Richard the cat recently hit the so…

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Tags: Branding, Content, Content Marketing, customers, Marketing, Social Media
Posted at: 10:03 am in Branding, Content, Content Marketing, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1345)

Friday, April 26, 2013

Five Ways That Advanced Social Intelligence Helps Marketers

Within the tsunami of social network and open channel commentary lies a wealth of intelligence, rich in deep insight and free from disruptive bias seen with traditional surveys and focus groups. Leading companies are using streaming Big Data solutions and complex conceptual modeling to go well…

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Tags: customer service, customers, Marketing, social_media
Posted at: 10:04 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1345)

Tuesday, April 23, 2013

Two Surefire Openings to Grab Your Audience’s Attention

I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current employees to vote for the most appealing candidate. Then,…

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Tags: business, Content, customer experience, customers, Marketing, Strategy and Tactics
Posted at: 10:03 am in Content, Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1345)