I’ve long found Marketing Communications a misnomer. More often than not, it should be called Marketing Monologue… but I get it. It’s tough to have a real dialogue with a customer who isn’t right in front of you. That’s fair. But when you do have them on the phone or right in front of you,…Continue reading "Which of These Six Needs Do Your Customers Have?"
Posts Tagged ‘customers’
Wednesday, December 11, 2013
Monday, December 9, 2013
Your sales enablement program is probably going to be less successful than you expect.
That’s because, according to a decade of research, it’s highly likely that…
Over 50% of your marketing and sales communications aren’t relevant to your customer.
More than 70% of your marketing cont…
Monday, December 2, 2013
As the holiday season gets underway, brands across the globe are launching their seasonal marketing campaigns. The key to successfully engaging with consumers during the busiest shopping time of the year is to do so in a manner that is personalized for each customer.
Wednesday, November 27, 2013
Black Friday started off as a single day but now has expanded into an entire week or more of offers both at retail stores and online ones. How has Black Friday expanded and what has driven this expansion? Where does Cyber Monday fit in, and where will these two days head in the future?
Black Frid…Continue reading "Will Black Friday and Cyber Monday Be Bigger Than Ever in 2013?"
Tuesday, November 26, 2013
Many of this year’s biggest marketing headlines were about video.
Friday, November 22, 2013
After a long day at work spent in client meetings, Martha arrives home and heads to the kitchen. While still carrying Alberto in one arm, she drops a bag of groceries on the counter and quickly turns on the TV for background noise. The channel is set to Univision, where she can get a glimpse of the…Continue reading "Get to Know All About Your ‘Multidimensional Consumers’"