April 19, 2007 was a red-letter loyalty day. I got to stand with my fellow Luby’s board members and close the trading session at the New York Stock Exchange. Luby’s, Inc. (LUB) celebrated 25 years as a public traded company, with a closing stock price of $10.13 for the day. This year, Luby’s also…
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Tuesday, June 12, 2007
Tuesday, June 5, 2007
What Boosts Your Troops?
I just returned from the Normandy beaches in Northern France. My father, who fought in WWII, was wounded in area combat on July 25, 1944. Dad was one of the lucky ones — he made it home. But many did not.
At the American Cemetery at Colleville, I walked along the perfect rows of marble crosses (9…
Continue reading "What Boosts Your Troops?"Monday, June 4, 2007
Tattletale Customers ‘Shushing’ for Loyalty Points
Seems the movie theatres have decided that it’s best to have the foxes watching the hen house. In an interesting move, Regal Cinemas has decided to build customer loyalty by giving their best customers devices to tattle on fellow movie patrons!
Here we see the idea in all its glory. It seems someo…
Continue reading "Tattletale Customers ‘Shushing’ for Loyalty Points"Wednesday, May 23, 2007
Is Price *Really* the Most Important Factor in Consumer Loyalty?
“Research finds price is the most important factor in consumer loyalty” This is the headline from a just-released report by DoubleClick and the e-tailing group, Inc. What I find most interesting is how this will undoubtedly make headlines among various media outlets without any serious thought into…
Continue reading "Is Price *Really* the Most Important Factor in Consumer Loyalty?"Tuesday, April 3, 2007
Is Your Growth Focused on Revenues or on Margins?
Good and great companies don’t sell price, they sell value. Still, too many businesses approach sales as if it is pricing combat between the seller and the buyer, and it is the seller’s duty to win at all costs, especially by discounting. This results in two things: discounting to any level to close…
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