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MarketingProfs Daily Fix Blog
As I’ve mentioned many times before here on MPDailyfix.com, I’m a believer that your brand is the experience your customers have with your product/service/employees/blog/whatever. One of those “things” that is important in an experience with your brand is quality.
For Father’s Day, I requested a t…
Continue reading "The Quality Of the Experience Is Your Brand"I just returned from the Normandy beaches in Northern France. My father, who fought in WWII, was wounded in area combat on July 25, 1944. Dad was one of the lucky ones — he made it home. But many did not.
At the American Cemetery at Colleville, I walked along the perfect rows of marble crosses (9…
Continue reading "What Boosts Your Troops?"We can talk ourselves into almost anything. What constitutes a “need” at any given point of time falls anywhere on the axis that runs from “passing fancy” to “temporary insanity,” depending on the size and shape of the object of your desire.
Let’s forget for the moment about the Masters of the Uni…
Continue reading "Marketing Lust"Just in: An interesting short article from Brandweek, citing a study conducted by WPP’s GroupM–a consultancy that offers advertising and marketing services worldwide. GroupM reported that, for the first time, the company will place more than $2 billion in online advertising for its clients…
Continue reading "Brands Must Have an Online Presence"