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MarketingProfs Daily Fix Blog
Only you know how your organization’s systems work. Only you know if your systems are typical for your industry or specialty area. Not every customer does. If you’d like fewer complaints and to maintain positive relations with your customers, enlighten them!
Educating customers about issues that …
Continue reading "No Mind Melding Here: Don’t Assume Your Customers Know What You Know"Marketers call what they do “engagement,” “interaction,” “relationship-building” or worse yet, “encouraging the customer to experience the brand.” However, substitute “brand” with “Tabasco enema,” and you can picture the usefulness of such tactics and how uncomfortable your audience is with them.
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Continue reading "The Myth of Brand Engagement"I know. You are all sick of hearing how wonderful Apple is, but bear with me. Randall Stross wrote a great piece in yesterday’s New York Times and I want to emphasize a few of his points, especially from the marketing perspective.
First – Just read the title of the article for a big clue: “Apple’s…
Continue reading "Apple Exemplifies ‘Connection’ With Retail Customers"I’m one of those anal marketers who loves receiving direct mail each day. I review the contents as if I were giving them a marketing grade. (Must be the former teacher in me.)
So far this week, I received a personalized letter from a local couple advertising their real estate services. Let me shar…
Continue reading "Are U Anal about the Direct Mail You Receive?"