Monday, January 12, 2009

Should Recommendations Still Be Trusted?

Recommendations come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. Studies have shown that recommendations are trusted more than information proffered by media sources or corporate advertising. However, with daily reports of fraud and…

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Tags: customer trust, exclusivity, fraud, gut decision making, Madoff, recommendation, Social networking, transparency, trust, Word of Mouth Marketing
Posted at: 7:09 am in Customer Behavior, Customer Relationships, Ethics, Featured Posts, Marketing Leadership, Word of Mouth Marketing | Permalink | Comments (15) | Trackbacks (93)