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It seems that every time the finance industry makes an effort to stabilize and repair its tattered image, it promptly shoots itself in the foot. The latest case of foreclosure “robo-signings”—where foreclosure documents were signed en masse without certification of basic information…
Continue reading "Can Finance’s Image Be Fixed?"Tags: Branding, consumer_trust, customer trust, Finance, financial, Financial Times, global financial crisis, Reputation Management
Posted at: 11:10 am in Branding, Customer Relationships, Ethics, Featured Posts, Headline | Permalink | Comments (4) | Trackbacks (809)
Recommendations come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. Studies have shown that recommendations are trusted more than information proffered by media sources or corporate advertising. However, with daily reports of fraud and…
Continue reading "Should Recommendations Still Be Trusted?"Tags: customer trust, exclusivity, fraud, gut decision making, Madoff, recommendation, Social networking, transparency, trust, Word of Mouth Marketing
Posted at: 7:09 am in Customer Behavior, Customer Relationships, Ethics, Featured Posts, Marketing Leadership, Word of Mouth Marketing | Permalink | Comments (15) | Trackbacks (809)
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