I’m a huge Twitter fan. As much as I love The Google, I also really like—and use—Twitter’s built-in search functionality. Twitter in my world represents many great friends, conversation, learning, resources at my fingertips, daily laughs, content sharing, a robust content distribution…
Continue reading "Forget Google, Use Twitter Search Instead"Posts Tagged ‘customer service’
Wednesday, March 28, 2012
Stop Making These Three Customer-Service Mistakes
Businesses value few things more than happy customers. Pleased clients come back for more. They tell their family and friends about your business. They create new customer opportunities, and we can count on their repeat business for a long time. Who doesn’t want more of that?
To achieve that t…
Continue reading "Stop Making These Three Customer-Service Mistakes"Tuesday, November 22, 2011
7 Tips to Bring the Customer Experience Mindset to Every Department
It goes without saying that your customer service department should have customer experience top of mind. As customers use your product or service to solve the need that triggered their journey to you, they’re neck-deep in making sure your organization proves its promises. But how can you instill…
Continue reading "7 Tips to Bring the Customer Experience Mindset to Every Department"Tuesday, October 25, 2011
The Scariest Traits a Marketer Can Possess
Marketing is a challenging profession, one that requires us to be fully engaged and involved in the changes to our brand—and also in our industry. Marketers must stay up to speed on all new developments or they will quickly risk obsolescence.
That being said, plenty of marketers possess a few v…
Continue reading "The Scariest Traits a Marketer Can Possess"Friday, September 16, 2011
Neither by Snow Nor Rain: Shining Customer Service Amid the Storm
My family and I were in the path of Hurricane Irene this year. We fared well, except for a loss of power and a fridge of spoiled food. Prior to the storm, we had the same idea everyone else did: “Let’s get a few staples and hunker down.” Except we were on a mini-vacation.
The Story
T…
Continue reading "Neither by Snow Nor Rain: Shining Customer Service Amid the Storm"Friday, September 9, 2011
The Bard & Marketing: 4 Lessons From the Oregon Shakespeare Festival
A guest post by Mimi Sells of OFJCC.
Recently, we drove with friends to Ashland to see a couple of plays in the 2011 season of the venerable Oregon Shakespeare Festival. Beyond a dazzling dunk into contemporary and Elizabethan drama, I was reminded of a few things relevant to all of us who market…
Continue reading "The Bard & Marketing: 4 Lessons From the Oregon Shakespeare Festival"Thursday, August 25, 2011
Know the 6 Stages of Your Customers’ Purchase Process
A guest post by Gary Gebenlian of Future Simple.
Most of us are guilty of not being focused. We want to sell our product or service to as many people as possible. So, we go out there and market with a message that’s some flavor of “buy my product or service.” The spirit of this is not a bad thi…
Continue reading "Know the 6 Stages of Your Customers’ Purchase Process"Thursday, August 4, 2011
Listen Up, People! Consumers Are Being Duped
I’ve reached the end of the line, my limit has been breached, as it were.
I have had enough, and I can’t stand no more.
I’m talking about ads, commercials, spots, whatever cool vernacular you want to use to describe the visual medium that plays over airwaves and into our house via what i…
Continue reading "Listen Up, People! Consumers Are Being Duped"Thursday, June 9, 2011
How I Lost My Shirt (& the Internet Didn’t Let Me Forget It)
My friends and I held our annual clothing swap last weekend. Everyone contributes garments they no longer wear and selects new ones from the pool, with the remainder donated to charity. It’s a great way to thin out one’s wardrobe and satisfying to see friends glorying in duds you no longer wear.
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