Last April, I wrote about how, for many fans of Instagram, the news that Facebook was acquiring the photo-sharing mobile platform for $1 billion is a little like hearing that your best friend is engaged to that jerk. She might be thrilled, but you can’t help but feel a sense of doom about the whole…Continue reading "Facebookgramaggedon (Or ‘I Told You He Was a Jerk’)"
Posts Tagged ‘customer service’
Wednesday, December 12, 2012
I didn’t plan on getting into the service business, but I was pushed into it because I made a WordPress plug-in. Like many of you, I’ve had my fill of bad service, especially from software companies who often seem to disappear after they’ve sold or given you something. You might contact them on…Continue reading "Four Quick Lessons About Customer Service I’ve Learned From the Frontlines"
Monday, December 10, 2012
From the outset, I knew this was going to be a different sort of cab ride. I walked out of the hotel and, just like it has happened hundreds of times before, the taxi magically appeared. But from that moment on, it wasn’t a ride; it was an experience!
The bellman put my suitcase in the trunk…Continue reading "Three Customer Service Lessons From Jeff the Cabdriver"
Wednesday, October 24, 2012
We make choices every day that affect the success of our marketing. But how many of those choices inadvertently take us further from the customer rather than closer?
Many of us make choices to embrace new technologies or communication channels that we believe improve engagement. In fact, the way …Continue reading "B2B Must Transform to C2C (Customer to Customer)"
Thursday, September 27, 2012
What if people were willing to pay you for the privilege of receiving your marketing materials?
A while back, I spoke with Laura Fitton about the idea of “useful” marketing, and we thought that, if you could actually get people to pay you for your marketing, that that would be a leading indicato…Continue reading "Who Does Your Marketing Serve?"
Wednesday, July 18, 2012
Before consumers buy from you, they must know, like, and trust you. Moving along that continuum takes time and patience. In today’s snug economic times, earning enough trust to get someone to crack open their wallet or company checkbook is no small feat.
That’s why we’re such big proponents…Continue reading "Drip Marketing: Build Relationships Little by Little, Drop by Drop"
Friday, July 6, 2012
A guest post by Ruth P. Stevens.
The best way to develop qualification questions is to set the criteria in concert with your sales team. Sit down with a couple of sales managers or a few top sales reps. Don’t take everything they say as gospel—or they’ll insist that you deliver only leads t…Continue reading "Quick Tips for Developing Effective Lead Qualification Criteria"
Thursday, June 28, 2012
A guest post by Mary Reese.
In today’s highly connected world, most folks are incredibly busy and always on the go. So when potential customers decide they want to buy from your business, they must be able to do so immediately—from wherever they are.
Modern customers crave ease, speed, flexi…Continue reading "New Mobile Payment Options Help You Capture Customers on the Go"