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MarketingProfs Daily Fix Blog
Some bad advice is legendary. Like, “Floor it! There’s never any cops out at this time of night.” Or “Go ahead—what’s the worst that can happen?” (Which always precedes something truly terrible.)
But what about bad business advice? What’s the worst advice you’ve even received? D…
Continue reading "What’s the Worst Marketing Advice You Ever Received?"A guest post by Jason Lemkin of EchoSign.
After all the work a business puts into securing a customer—the marketing campaigns, the sales pitches, and the personal support—it makes little sense for companies to put up barriers at the final stage of contract signing and execution. Businesses th…
Continue reading "Sign Here, Sign There: The 3 Biggest Concerns About E-Signatures"Only you know how your organization’s systems work. Only you know if your systems are typical for your industry or specialty area. Not every customer does. If you’d like fewer complaints and to maintain positive relations with your customers, enlighten them!
Educating customers about issues that …
Continue reading "No Mind Melding Here: Don’t Assume Your Customers Know What You Know"In a recent poll of B2B marketers, 78% said generating high-quality leads is their biggest challenge, and 44% of marketers said generating a high volume of leads is. To help alleviate the frustration, I offer five things every marketer should know to improve lead generation.
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It’s doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd.
Yet, it would almost seem that many people, when naming their companies or coming up with a tagline, actually adopt that as a goal! Theref…
Continue reading "How to Get Lost in the Crowd"While browsing a website this week, I clicked a link that seemed interesting. However, the site had changed file structure since the link was created, and the page was no longer valid. So, up popped their “Page Not Found (404 Error)” page.
Now, not only was I disappointed that I couldn’t see what…
Continue reading "What Your Website’s Error Page Reveals About Your Company"Marketing and customer experience trend posts seem to be a dime a dozen right about now—but what about trend posts from real customer experience experts targeted at line executives of Fortune 500 companies? Folks who have credible, real-world experience. People who have worked (or are working) as…
Continue reading "Predictions From Customer-Experience Experts for 2011"When you don’t know what to buy or need a last-minute present, a gift card can be a safe bet. According to the National Retail Federation’s surveys, gift cards (again) are the most requested holiday gift. And 57% of us have gift cards on our lists.
In 2009, consumers spent $23.6 billion on gift c…
Continue reading "Are You Ready for Your New Customers?"BusinessWeek names 25 companies every year to its list of service champions. It starts with a list based largely on brands in J.D. Power & Associates database, and BusinessWeek polls 3,000-plus readers to names most associated with treating customers well. This includes techniques, strategies…
Continue reading "Walking a Mile in Their Customers’ Boots"