It goes without saying that your customer service department should have customer experience top of mind. As customers use your product or service to solve the need that triggered their journey to you, they’re neck-deep in making sure your organization proves its promises. But how can you instill…
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Tuesday, November 22, 2011
Tuesday, October 25, 2011
The Scariest Traits a Marketer Can Possess
Marketing is a challenging profession, one that requires us to be fully engaged and involved in the changes to our brand—and also in our industry. Marketers must stay up to speed on all new developments or they will quickly risk obsolescence.
That being said, plenty of marketers possess a few v…
Continue reading "The Scariest Traits a Marketer Can Possess"Friday, September 16, 2011
Neither by Snow Nor Rain: Shining Customer Service Amid the Storm
My family and I were in the path of Hurricane Irene this year. We fared well, except for a loss of power and a fridge of spoiled food. Prior to the storm, we had the same idea everyone else did: “Let’s get a few staples and hunker down.” Except we were on a mini-vacation.
The Story
T…
Continue reading "Neither by Snow Nor Rain: Shining Customer Service Amid the Storm"Friday, September 9, 2011
The Bard & Marketing: 4 Lessons From the Oregon Shakespeare Festival
A guest post by Mimi Sells of OFJCC.
Recently, we drove with friends to Ashland to see a couple of plays in the 2011 season of the venerable Oregon Shakespeare Festival. Beyond a dazzling dunk into contemporary and Elizabethan drama, I was reminded of a few things relevant to all of us who market…
Continue reading "The Bard & Marketing: 4 Lessons From the Oregon Shakespeare Festival"Thursday, August 25, 2011
Know the 6 Stages of Your Customers’ Purchase Process
A guest post by Gary Gebenlian of Future Simple.
Most of us are guilty of not being focused. We want to sell our product or service to as many people as possible. So, we go out there and market with a message that’s some flavor of “buy my product or service.” The spirit of this is not a bad thi…
Continue reading "Know the 6 Stages of Your Customers’ Purchase Process"Thursday, August 4, 2011
Listen Up, People! Consumers Are Being Duped
I’ve reached the end of the line, my limit has been breached, as it were.
I have had enough, and I can’t stand no more.
I’m talking about ads, commercials, spots, whatever cool vernacular you want to use to describe the visual medium that plays over airwaves and into our house via what i…
Continue reading "Listen Up, People! Consumers Are Being Duped"Thursday, June 9, 2011
How I Lost My Shirt (& the Internet Didn’t Let Me Forget It)
My friends and I held our annual clothing swap last weekend. Everyone contributes garments they no longer wear and selects new ones from the pool, with the remainder donated to charity. It’s a great way to thin out one’s wardrobe and satisfying to see friends glorying in duds you no longer wear.
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The Sony PlayStation Network Breach: Yet Another Lesson in Crisis Communication
A guest post by C. Edward Brice of Lumension.
Ah, another day, another marketing misstep in the unfortunate context of a crisis communications. Actually, “misstep” for many companies in the age of social communications is far too lighthearted a term to use. Consider the news headlines devoted to …
Continue reading "The Sony PlayStation Network Breach: Yet Another Lesson in Crisis Communication"Monday, May 23, 2011
5 Ways to Honor Your Suppliers
How does your organization treat its suppliers? Do you pay invoices on time or do you make them wait forever? Do you treat them as partners or do you think they’re a nuisance? Well, treating them like dog doo-doo isn’t the best word-of-mouth marketing tactic!
Most organizations focus on marketing…
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