MarketingProfs Daily Fix Blog

Posts Tagged ‘customer service’

Thursday, May 2, 2013

Three Vital Traits of a Positive Online Community

As a marketing manager for PRO membership, I work hard to create a sense of community among MarketingProfs PRO members. With them in mind, I thought I’d share some traits about what differentiates an online community from a run-of-the-mill website.

1. An online community makes users feel like t…

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Tags: customer experience, customer service, customers, Marketing, Social Media
Posted at: 10:03 am in Content, Customer Behavior, Featured Posts, General Management, Headline, Marketing, Marketing Tools, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1642)

Friday, April 26, 2013

Five Ways That Advanced Social Intelligence Helps Marketers

Within the tsunami of social network and open channel commentary lies a wealth of intelligence, rich in deep insight and free from disruptive bias seen with traditional surveys and focus groups. Leading companies are using streaming Big Data solutions and complex conceptual modeling to go well…

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Tags: customer service, customers, Marketing, social_media
Posted at: 10:04 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1642)

Thursday, April 25, 2013

Five Reasons Why Market Research Matters (and Five Tips for Using It)

All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do “internal” research, and lose sight of the need for…

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Tags: customer experience, customer service, Marketing, Strategy and Tactics
Posted at: 10:04 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Market Research, Marketing, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1642)

Friday, April 19, 2013

Foodstagram (Or ‘Four Ways Restaurants Can Harness Consumer-Generated Social Media’)

When the New York Times reported that New York City restaurants are banning customers from taking photos of their food, a debate erupted about proper social etiquette and consumers’ use of social media.

Consumers have embraced the experiential restaurant concept with open arms, and they now app…

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Tags: Content, Content Marketing, customer experience, customer service, customers, foodstagram, Instagram, Marketing, Social Media
Posted at: 10:02 am in Content, Content Marketing, Customer Behavior, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1642)

Wednesday, March 20, 2013

Three Much-Needed Traits of an Effective Customer Service Rep

As a customer service representative at MarketingProfs, I’m fortunate that many phone calls I receive are regarding learning more about MarketingProfs and accessing materials. But now and then, I do get a call from someone who is frustrated for whatever reason and speaking harshly. Those are the…

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Tags: customer experience, customer service, customers, Marketing, MarketingProfs
Posted at: 10:01 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline | Permalink | Comments (5) | Trackbacks (1642)

Marketers, Give Your Salespeople the Info They Need to Succeed

In Daniel Pink’s new book, To Sell is Human, Pink talks about information asymmetry in the sales process. He points out that the reason people have historically distrusted salespeople is because salespeople had all the information and the buyer had none. That explains the popularity of the term…

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Tags: customer experience, customer service, customers, Marketing, Sales, Strategy and Tactics
Posted at: 11:08 am in Customer Behavior, Featured Posts, General Management, Headline, Marketing | Permalink | Comments (9) | Trackbacks (1642)

Monday, January 28, 2013

Three Truths and One Lie About Brand Advocates

Lately, everyone’s talking about brand advocates—who they are, what makes them tick, and how to turn them into a virtual marketing force for your brand.

But how much do you know about brand advocates?

Here are three facts and one falsehood about brand advocates.

1. About 50% of customer…

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Tags: brand, brand advocates, Branding, customer service, customers, Marketing
Posted at: 11:05 am in Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketing, Marketing Tools, Strategy and Tactics, Word of Mouth Marketing | Permalink | Comments (1) | Trackbacks (1642)

Saturday, January 26, 2013

Free Friday: Get the Scoop About Trends in Automating Lifecycle Management

Are you responsible for customer, relationship, or loyalty marketing within your organization? If so, then check out the free seminar “Automating Customer Lifecycle Management on Tuesday, Jan. 29, at 9 a.m. Pacific time (noon Eastern).

In this 60-minute virtual seminar, sponsored by Eloqua, atten…

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Tags: customer experience, customer service, customers, Marketing, MarketingProfs
Posted at: 3:47 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Marketing Tools | Permalink | Comments (0) | Trackbacks (1642)

Thursday, January 10, 2013

You Screwed Up. Now What?

Inevitably, we’re going to make a mistake. (I wish that weren’t so!) And we’re going to have an angry customer on our hands. The good news is that a mistake is almost always fixable if you act quickly and decisively. In fact, you can actually increase customer loyalty if you handle the fumble…

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Tags: customer experience, customer service, customers, Marketing
Posted at: 11:05 am in Customer Relationships, Featured Posts, General Management, Headline, Marketing, Strategy and Tactics | Permalink | Comments (9) | Trackbacks (1642)