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How does your organization treat its suppliers? Do you pay invoices on time or do you make them wait forever? Do you treat them as partners or do you think they’re a nuisance? Well, treating them like dog doo-doo isn’t the best word-of-mouth marketing tactic!
Most organizations focus on marketing…
Continue reading "5 Ways to Honor Your Suppliers"Tags: brand reputation, business, Customer Relationships, customer service, Marketing and Advertising, referral marketing, supplier relations, Word of Mouth Marketing
Posted at: 10:15 am in Branding, Featured Posts, Headline, Marketing, Word of Mouth Marketing | Permalink | Comments (3) | Trackbacks (829)
Or: “Social and CRM: How Companies Will Manage Their Customer Relationships.”
Over the last six months, I’ve been working closely with Ray Wang who is well known as an expert in the Customer Relationship Management space. Coupled with my focus on social technologies, we did a deep dive on how …
Continue reading "18 Use Cases That Show Business How to Finally Put Customers First"Tags: case studies, Customer Relationships, customers, Jeremiah Owyang, Thought Leadership
Posted at: 2:56 pm in Customer Relationships, Featured Posts, Marketing Thought Leadership, Social Media, Strategy and Tactics | Permalink | Comments (6) | Trackbacks (829)
Social media monitoring is all the rage. You’d think that it’s a just cool, trendy thing to have as a marketer, right? Wrong. Social media monitoring (SMM) is a serious tool that shouldn’t be taken lightly, alas it might just become shelfware (you know, the stuff that sits on a shelf and gets…
Continue reading "Considering a Social Media Monitoring Investment? Ask Questions First."Tags: buzz monitoring, Customer Relationships, Marketing, Social Media, Social Media Monitoring
Posted at: 12:50 pm in Buzz Marketing, Customer Behavior, Featured Posts, Headline, Integrated Marketing Communications, Marketing, Social Media | Permalink | Comments (17) | Trackbacks (829)
By now I am sure you’ve all heard about the Southwest Air/Kevin Smith debacle. People, who are brand evangelists of both brands, have risen up, supported & defended the brand, and have moved on from the topic. I don’t bring it up to start a ‘They Said/He Said’ debate, but to look at,…
Continue reading "We Are Still Learning Lessons When It Comes To Social Media"Tags: Brand Detrators, Brand Evangelists, Brand Relationships, Branding, communications, Customer Behavior, Customer Relationships, Integrated Marketing Communications, Marketing, Social Media
Posted at: 10:25 am in Branding, Customer Behavior, Customer Relationships, Featured Posts, Headline, Integrated Marketing Communications, Marketing, Marketing Strategy, Social Media | Permalink | Comments (2) | Trackbacks (829)
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