Tuesday, November 11, 2008

Social Network Analysis: Hype or Help?

Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In the following hypothetical situation, we’ll explore the ramifications of using social network analysis in marketing processes and attempt to discern if…

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Tags: analytics, Customer Behavior, customer profitability, decision making, influence, Segmentation and Targeting, Social Media, social media strategy, social network analysis
Posted at: 10:16 am in Customer Behavior, Customer Relationships, Featured Posts, Marketing, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy, Product and Services Management, Segmentation and Targeting, Social Media, Strategy and Tactics | Permalink | Comments (16) | Trackbacks (93)