Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In the following hypothetical situation, we’ll explore the ramifications of using social network analysis in marketing processes and attempt to discern if…
Continue reading "Social Network Analysis: Hype or Help?"Posts Tagged ‘customer profitability’
Tuesday, June 3, 2008
Are Marketing and Mathematics Getting Married?
Think marketing doesn’t have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to “predict” their wants, needs…
Continue reading "Are Marketing and Mathematics Getting Married?"Tuesday, September 25, 2007
Shrewd Customer Profit Moves at Bank of America
What customer behaviors drive bottom line profitability? While many firms, at best, muddle around this question…..BofA KNOWS! Stellar data analyses has shown the bank that its mortgage customer is THE “gravy train” customer.
Forbes reports that the typical BofA mortgage customer will eventually…
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