Analysts have estimated that the volume of data in enterprises of all sizes is doubling every two to three years. With the deluge of data, some companies are finding it makes more sense to discover and act upon patterns (i.e. customers who buy item X also buy item Y), rather than dig deeper and…
Continue reading "In a Petabyte Age, Is Understanding Passé?"Posts Tagged ‘customer profile’
Tuesday, July 15, 2008
Tuesday, June 3, 2008
Are Marketing and Mathematics Getting Married?
Think marketing doesn’t have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to “predict” their wants, needs…
Continue reading "Are Marketing and Mathematics Getting Married?"