MarketingProfs Daily Fix Blog

Posts Tagged ‘customer marketing’

Friday, August 26, 2011

4 Ways to Show Interest in Your Buyers: Lessons from Bono

A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…

Continue reading "4 Ways to Show Interest in Your Buyers: Lessons from Bono"

Tags: B2B, b2b marketing, blogs, buyer personas, Content Marketing, customer engagement, customer experience, customer marketing, data segmentation, Lead Generation, Lead Nurturing
Posted at: 9:57 am in Campaign Management, Content, Content Marketing, Customer Behavior, Direct Marketing, Email Marketing, Featured Posts, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership | Permalink | Comments (3) | Trackbacks (1331)

Wednesday, September 15, 2010

What B2B Organizations Can Learn From Good Marriages

Every once in a while we hear about the “love at first sight” love story. You know, the guy and gal who caught each other’s eye, instantly fell in love, had a storybook romance, and were married just a few short weeks after that first chance encounter. These hopelessly romantic stories are…

Continue reading "What B2B Organizations Can Learn From Good Marriages"

Tags: customer marketing, Lead Nurturing
Posted at: 11:59 am in Campaign Management, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Strategy, Marketing Thought Leadership, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (1331)