CustomInk is a $70 million T-shirt shop that prints custom T-shirts for family reunions and group and business events. Because actual people at CustomInk personally review every single order, they know what events their products are being printed for. The company saw so many shirts being created for…
Continue reading "Honor What Customers Care About"Posts Tagged ‘customer loyalty’
Monday, April 18, 2011
Thursday, October 28, 2010
Grow Your Company by Hiring for Life
When talking about the concept of customer experience, the name Chick-fil-A never fails to surface. Recently, an article about the tactics used by Truett Cathy, the founder of Chick-fil-A, to build such a successful business crossed my desk (my computer screen, actually, but you know what I mean)….
Continue reading "Grow Your Company by Hiring for Life"Thursday, September 30, 2010
Walking a Mile in Their Customers’ Boots
BusinessWeek names 25 companies every year to its list of service champions. It starts with a list based largely on brands in J.D. Power & Associates database, and BusinessWeek polls 3,000-plus readers to names most associated with treating customers well. This includes techniques, strategies…
Continue reading "Walking a Mile in Their Customers’ Boots"Thursday, September 9, 2010
Help Customers Count on You
How can you take what you know about your customers—their emotions, priorities, challenges and needs—to show that you want to be there for them? Take time to think about it. Because if you can do this, you earn customers who will rave and tell others about your business.
It’s not unusual …
Continue reading "Help Customers Count on You"Tuesday, September 25, 2007
Shrewd Customer Profit Moves at Bank of America
What customer behaviors drive bottom line profitability? While many firms, at best, muddle around this question…..BofA KNOWS! Stellar data analyses has shown the bank that its mortgage customer is THE “gravy train” customer.
Forbes reports that the typical BofA mortgage customer will eventually…
Continue reading "Shrewd Customer Profit Moves at Bank of America"Wednesday, September 19, 2007
Ikea and Customer Happiness
Yesterday’s Wall Street Journal reported Ikea To Pluck Heartstrings: Ads Focus on Love of House to Combat Market Downturn. Smart move by Ikea.
The home-furnishings giant is hoping its “Home is the most important place in the world” campaign will help homeowners fret less about the effects of the h…
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