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MarketingProfs Daily Fix Blog
A guest post by Duke Greenhill of Greenhill+Partners.
The recent summer blockbuster, Rise of the Planet of the Apes, though perhaps not vying for membership in the annals of film art, has earned a substantial berth in the chronicles of marketing.
Film and marketing are similar: the latter bein…
Continue reading "What a Blockbuster Film Reveals About Changing Consumer Appetites"My family and I were in the path of Hurricane Irene this year. We fared well, except for a loss of power and a fridge of spoiled food. Prior to the storm, we had the same idea everyone else did: “Let’s get a few staples and hunker down.” Except we were on a mini-vacation.
The Story
T…
Continue reading "Neither by Snow Nor Rain: Shining Customer Service Amid the Storm"A guest post by Mimi Sells of OFJCC.
Recently, we drove with friends to Ashland to see a couple of plays in the 2011 season of the venerable Oregon Shakespeare Festival. Beyond a dazzling dunk into contemporary and Elizabethan drama, I was reminded of a few things relevant to all of us who market…
Continue reading "The Bard & Marketing: 4 Lessons From the Oregon Shakespeare Festival"A guest post by Jamie Klemcke of QuantumDigital.
As a direct mail marketer, it’s ingrained in me to say that any marketing campaign should include direct mail. In reality, brands will get the greatest return when they use direct mail intelligently.
Direct mail also works best when used in co…
Continue reading "Make Your Direct Mail Work Better, Stronger, Faster"A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
Continue reading "4 Ways to Show Interest in Your Buyers: Lessons from Bono"A guest post by Gary Gebenlian of Future Simple.
Most of us are guilty of not being focused. We want to sell our product or service to as many people as possible. So, we go out there and market with a message that’s some flavor of “buy my product or service.” The spirit of this is not a bad thi…
Continue reading "Know the 6 Stages of Your Customers’ Purchase Process"A guest post by Paul Prisco of Dog Food Design.
Consider the fact that by 2030 Baby Boomers will outnumber those less than 20 years of age. Not so youthful or sexy for the future of America? Right now, there are almost 80 million baby boomers (and growing) with a huge capacity to drive consumer …
Continue reading "3 Tips to Get the Baby Boomers to Love Ya"I’ve reached the end of the line, my limit has been breached, as it were.
I have had enough, and I can’t stand no more.
I’m talking about ads, commercials, spots, whatever cool vernacular you want to use to describe the visual medium that plays over airwaves and into our house via what i…
Continue reading "Listen Up, People! Consumers Are Being Duped"