Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Remember Mattel’s Rock ‘Em Sock ‘Em Robots? Today’s slugfest between store brands and national brands evokes memories of the classic toy that’s gotten hot again.
Store Brands Decisions recently published NYC’s Ipsos Marketing’s latest research in an article called “Consumers See L…
Continue reading "The Slugfest Between Store Brands and National Brands"Scientists have researched olfactory perception and discovered it’s quite common for people to associate memories and experiences with certain smells. However, it’s probably fair to say that most businesses haven’t given much thought as to what their showroom, waiting room or lobby smells…
Continue reading "Customer Experience: Smells Like Memories"How flexible are your product offerings to customer modification? Can your customers customize your products to make them their own?
In the book The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, author Robyn Waters writes about how we humans have the desire to fit…
Continue reading "Handing Customers the Keys to Your Factory"Are you a conscientious marketer? I don’t mean, are you “green” or eco-friendly … although that’s part of it. I mean, when you build your marketing programs and consumer promotions, do you pay as much attention to customer needs as you do meeting sales marketing goals?
As marketers, our primary…
Continue reading "3 Tips for Being a More Conscientious Marketer"Don’t get me wrong … Working on the improvement and development of customer experiences is what we need to do. However, like so many of the customer-focused solutions that have come and gone before it, we’ve lost the forest for the trees.
For example, there are 47 pages of Google images for “…
Continue reading "3 Actions to Battle Customer Experience Fatigue"If you are a marketing vendor, agency rep, or consultant, here’s a Bill of Rights just for you. And if you hire vendors, agencies or consultants, read this with your own brand in mind. Negative word-of-mouth works both ways.
Vendors and Consultants Bill of Rights
When we take the time to pr…
Continue reading "A Bill of Rights for Vendors and Consultants"Remember the days when you purchased a product or service and the company actually stood behind its wares? Well, looks like those days are waning. Unless, of course, you buy the product insurance! Now, there’s a great money-making rip-off.
It seems like more and more retail outlets are getting wi…
Continue reading "Whatever Happened to Standing Behind Your Products and Services?"URGENT MESSAGE: Boss is in market visiting stores. At ours now. Could be headed anywhere within the district. Be prepared!
It is one of the oldest tricks in the book. And, from what I can tell, happens in nearly every business.
Word gets out that the “boss” (whether it be the district mang…
Continue reading "The Store Tour Con"