Discount retailers, such as Target, Macy’s, and J.C. Penney, have tried various pricing strategies over the years to lure customers to buy more of their products. The primary tool in the competitive arsenal is to offer the best value because they know that customers are motivated to seek out price…Continue reading "The Psychology of Sales: Six Facts Every Brand Should Know"
Posts Tagged ‘customer experience’
Tuesday, May 14, 2013
Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show.
Ice cream scoops are thrown from one worker to another and caught in cups balanced on their chins… while standing on one foot… hopping. You’ll see ice cream slingers sliding across the counte…Continue reading "Ice Cream Slingers Turn a Good Product Into a Great Customer Experience"
Thursday, May 9, 2013
As a yoga practitioner and marketing professional, I have come to see the parallels of these two seemingly unrelated practices. The foundational principles associated with yoga can direct our day to day and even high-level strategies as marketers. Read on to learn four marketing lessons from this…Continue reading "Four Lessons Marketers Can Learn From Yoga"
Tuesday, May 7, 2013
There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.
Marketing agencies are being held more and more accou…Continue reading "Focus on Both Brand Building and Revenue Generation (Not Just One)"
Thursday, April 25, 2013
All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do “internal” research, and lose sight of the need for…Continue reading "Five Reasons Why Market Research Matters (and Five Tips for Using It)"
Tuesday, April 23, 2013
I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current employees to vote for the most appealing candidate. Then,…Continue reading "Two Surefire Openings to Grab Your Audience’s Attention"