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MarketingProfs Daily Fix Blog
Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that.
And m…
Continue reading "The Questions I Would Ask If I Were Marketing Your Business"In recent months, Netflix made big changes to its service offerings. First, a 60-percent price hike, then an announcement that it was spinning its DVD mail service into a new company called Qwikster, and finally a decision not to split off its DVD service after all. Whatever you think of the changes…
Continue reading "6 Customer Experience Lessons to Learn From Netflix"On this Free Friday, we’re inviting you to the Digital Marketing World: Smarter Marketer FREE virtual conference on Feb. 10.
This free virtual conference is extra-special because it’s both hosted by MarketingProfs and features MarketingProfs folks for its three info-packed sessions.
At 11 a….
Continue reading "Free Friday: Attend DMW and Become a Smarter Marketer"It goes without saying that your customer service department should have customer experience top of mind. As customers use your product or service to solve the need that triggered their journey to you, they’re neck-deep in making sure your organization proves its promises. But how can you instill…
Continue reading "7 Tips to Bring the Customer Experience Mindset to Every Department"A guest post by Sherry Orel of Brand Connections.
It’s a word that gets flung around a lot in our business: authenticity. Mostly, authentic is used by social media pros to mean “transparent.”
It’s true that a consumer can gain a brand’s trust online when they think they’re speaking…
Continue reading "How to Be Authentic to Your Customers"Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you’ve created. But sometimes, visitors get packing as soon as they even get there. How come?
1. It looks nothing like the ad’s call to action or theme.
How many…
A guest post by Yo Noguchi of Benchmark Email.
In May 2011, the European Union made changes to how companies worldwide are allowed to collect or use information from web page visitors from Europe. The legislation, called the European e-Privacy directive, legally mandates that websites tracking u…
Continue reading "6 Important Rules for Marketing to Europe"A guest post by Bob Knorpp of The Cool Beans Group.
I was among the skeptics. Why would I want a Starbucks Card? After all, it was an extra, meaningless step in the coffee-purchasing process. Why would I use my credit card to put money on a card to buy my coffee, when I could have just as easily …
Continue reading "What the Starbucks Card Teaches Us About the Future of Transactions"