MarketingProfs Daily Fix Blog

Posts Tagged ‘customer experience’

Tuesday, May 14, 2013

Ice Cream Slingers Turn a Good Product Into a Great Customer Experience

Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show.

Ice cream scoops are thrown from one worker to another and caught in cups balanced on their chins… while standing on one foot… hopping. You’ll see ice cream slingers sliding across the counte…

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Tags: Branding, customer experience, customers, Innovation, Marketing
Posted at: 10:04 am in Customer Relationships, Featured Posts, General Management, Headline | Permalink | Comments (2) | Trackbacks (1259)

Thursday, May 9, 2013

Four Lessons Marketers Can Learn From Yoga

As a yoga practitioner and marketing professional, I have come to see the parallels of these two seemingly unrelated practices. The foundational principles associated with yoga can direct our day to day and even high-level strategies as marketers. Read on to learn four marketing lessons from this…

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Tags: customer experience, Marketing
Posted at: 10:04 am in Customer Relationships, Featured Posts, Headline, Marketing | Permalink | Comments (4) | Trackbacks (1259)

Wednesday, May 8, 2013

Choose Your Own Marketing Adventure: Ann Handley on Making B2B Marketing Fun and Seeing Content Moments Everywhere

Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…

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Tags: Content, Content Marketing, customer experience, Innovation, Marketing, MarketingProfs, Social Media
Posted at: 9:53 am in Content, Content Marketing, Featured Posts, Headline, Marketing Tools, Social Media | Permalink | Comments (0) | Trackbacks (1259)

Tuesday, May 7, 2013

Focus on Both Brand Building and Revenue Generation (Not Just One)

There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.

Marketing agencies are being held more and more accou…

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Tags: Branding, customer experience, customers, Lead Generation, Marketing, Strategy and Tactics
Posted at: 10:05 am in Branding, Campaign Management, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1259)

Thursday, May 2, 2013

Three Vital Traits of a Positive Online Community

As a marketing manager for PRO membership, I work hard to create a sense of community among MarketingProfs PRO members. With them in mind, I thought I’d share some traits about what differentiates an online community from a run-of-the-mill website.

1. An online community makes users feel like t…

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Tags: customer experience, customer service, customers, Marketing, Social Media
Posted at: 10:03 am in Content, Customer Behavior, Featured Posts, General Management, Headline, Marketing, Marketing Tools, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1259)

Thursday, April 25, 2013

Five Reasons Why Market Research Matters (and Five Tips for Using It)

All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do “internal” research, and lose sight of the need for…

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Tags: customer experience, customer service, Marketing, Strategy and Tactics
Posted at: 10:04 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Market Research, Marketing, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1259)

Tuesday, April 23, 2013

Two Surefire Openings to Grab Your Audience’s Attention

I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current employees to vote for the most appealing candidate. Then,…

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Tags: business, Content, customer experience, customers, Marketing, Strategy and Tactics
Posted at: 10:03 am in Content, Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1259)

Friday, April 19, 2013

Foodstagram (Or ‘Four Ways Restaurants Can Harness Consumer-Generated Social Media’)

When the New York Times reported that New York City restaurants are banning customers from taking photos of their food, a debate erupted about proper social etiquette and consumers’ use of social media.

Consumers have embraced the experiential restaurant concept with open arms, and they now app…

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Tags: Content, Content Marketing, customer experience, customer service, customers, foodstagram, Instagram, Marketing, Social Media
Posted at: 10:02 am in Content, Content Marketing, Customer Behavior, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1259)